this post was submitted on 04 Nov 2023
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but i saw another article saying that adblocker usage dropped by like ... meh i dunno 80% or some awful figure that I didn't want to believe.
i'd rather live in the version of the world where this one is true, that nobody is installing adblockers, but i know better (sometimes) than to simply succumb to confirmation bias...
if youtube were smart though, it'd make ads less shitty, intrusive, and obnoxious.
I commented elsewhere, but the headline was referencing an 80% rise in uninstalls during the month, but the article itself revealed that there was a matching rise in installs during that same month. In other words it was people uninstalling their old adblockers and installing a new one, cycling through them to find one that worked.