this post was submitted on 02 Nov 2023
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I'm willing to pay for content.
I'm not willing to give Google money, or any proprietary solutions.
I judge adverts to be a waste of limited human life. I hope that industry can change.
So then you're unwilling to pay for the content
I mean, we can't act surprised that YouTube needs to somehow afford the infrastructure to serve content? Adblockers caught on & youtube cracked down.
More technical solutions will be created in response, and those wi be picked up by a small majority causing the cycle to start over once more.
Youtube by itself produces almost no content. All content comes from content creators on the platform, which are getting severely underpaid by Youtube. If Youtube actually paid them their fair share, this argument would be somewhat valid.
I disagree, i think they're getting a fair cut? A channel as large as LTT has stated that YouTube ads make up nearly 30% of their revenue.
30% isn't a ton, but when you consider that they can add brand deals on top of that (which they get 100% of) creators can walk away with a decent chunk. Additionally, when you look at the rev split it's actually the creator getting 55% (45% in the case of shorts). Bigger channels probably get better deals too, as is the case with Twitch as well.
IMO this all seems fair, puts a heavy reliance on Google which is a just criticism however to ignore the costs of storing immense amounts of data (500hrs of video uploaded/minute), making it available, and the infrastructure associated (bandwidth, global cdn, etc) is not
Only big creators will get brand deals, that's the problem with you making assumptions based on LTT. And that's why I think people are enormous hypocrites for blocking sponsorships on smaller channels. Until we live in a socialist utopia, dealing with a 30 second ad isn't that fucking much to ask to compensate someone you just used for entertainment.
One of the most popular on the platform is by definition an outlier
Did you read the rest?
Also, yes it's an outlier but the only example i have on hand of a YouTuber sharing their revenue streams so