this post was submitted on 02 Nov 2023
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Scarlett Johansson hits AI app with legal action for cloning her voice in an ad | An AI-generated version of Scarlett Johansson’s voice appeared in an online ad without her consent.::Scarlett Johansson is taking legal action against an AI app developer for using her likeness in an online ad without her consent.

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[–] [email protected] 18 points 1 year ago

Voice alone? It might be very difficult to claim you have a unique voice unless you’re Gilbert Gottfried or Bobcat Goldthwait. The issue in this ad was that it showed a real clip of Johansson saying ‘follow me’ before the images cut to something else and the AI-copy Johansson voice continued. The fake voice was heavily insinuated to be Johansson because it picked up where a real clip of Johansson left off.

It would be very hard to prove a person intended to mimic a specific person when creating an AI voice unless it’s accompanied by corroborating imagery.