this post was submitted on 02 Nov 2023
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This is the best summary I could come up with:
YouTube is broadening its efforts to crack down on ad blockers.
The platform has “launched a global effort” to encourage users to allow ads or try YouTube Premium, YouTube communications manager Christopher Lawton says in a statement provided to The Verge.
YouTube confirmed that it was disabling videos for users with ad blockers in June, but Lawton described it as only a “small experiment globally” at the time.
Over the past several weeks, more users with ad blockers installed have found themselves unable to watch YouTube videos, with a post from Android Authority highlighting the increase in reports.
YouTube has made several changes to the way ads operate on its platform this year.
YouTube is likely hoping that its lengthy ad breaks drive more users to sign up for its ad-free YouTube Premium subscription, but a $2 price hike and the discontinuation of its cheaper Premium Lite plan might make the option less attractive.
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