this post was submitted on 01 Nov 2023
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145
AIs can guess where Reddit users live and how much they earn (www.newscientist.com)
submitted 1 year ago by [email protected] to c/[email protected]
64 comments fedilink hide all child comments
 

Large language models (LLMs) like GPT-4 can identify a person’s age, location, gender and income with up to 85 per cent accuracy simply by analysing their posts on social media.

But the AIs also picked up on subtler cues, like location-specific slang, and could estimate a salary range from a user’s profession and location.

Reference:

arXiv DOI: 10.48550/arXiv.2310.07298

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[–] [email protected] 2 points 1 year ago (2 children)

Well the difference is that AI can process billions of accounts, assign those profiles to them, and use them to serve ads appropriately.

[–] [email protected] 7 points 1 year ago* (last edited 1 year ago) (2 children)

That's what facebook/google have been doing for years without AI.

[–] [email protected] 4 points 1 year ago* (last edited 1 year ago)

This AI presumably doesn't have access to the information users have explicitly given Meta and Google. Just their comments.

[–] [email protected] 3 points 1 year ago

They used to have AI, until everyone decided it's only AI if it's got an LLM backing it

[–] [email protected] 0 points 1 year ago* (last edited 1 year ago)

Yeah, uh, you can still do this without "AI".