this post was submitted on 25 Oct 2023
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180
Microsoft CEO Satya Nadella admits giving up on Windows Phone and mobile was a mistake (www.theverge.com)
submitted 1 year ago by [email protected] to c/[email protected]
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Microsoft CEO Satya Nadella admits giving up on Windows Phone and mobile was a mistake::Satya Nadella wrote off Microsoft’s Nokia phone business acquisition and now says the company’s exit from mobile was a mistake.

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[–] [email protected] 1 points 1 year ago

This is the best summary I could come up with:

Microsoft CEO Satya Nadella is the third chief executive of the software giant to admit the company has made some serious mobile mistakes.

Satya Nadella took over from former CEO Steve Ballmer in 2014 and, just over a year later, wrote off $7.6 billion related to Microsoft’s acquisition of the Nokia phone business.

Asked about a strategic mistake or wrong decision that he might regret, Nadella responds:

Former Microsoft CEO Steve Ballmer was also slow to respond to Android and the iPhone threat, focusing the company’s efforts on Windows Mobile while famously laughing at the iPhone, calling it the “most expensive phone in the world and it doesn’t appeal to business customers because it doesn’t have a keyboard.”

“I regret there was a period in the early 2000s when we were so focused on what we had to do around Windows [Vista] that we weren’t able to redeploy talent to the new device called the phone,” explained Ballmer.

The company is constantly updating its Phone Link app to link Android and even iPhone handsets to Windows, and Microsoft has a close relationship with Samsung to ensure its mobile Office apps are preinstalled on Samsung’s Android handsets.

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