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‘Pause Ads’ Creep Onto Hulu, Peacock and Max as Streamers Seek New Revenue (variety.com)

submitted 1 year ago by [email protected] to c/[email protected]

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‘Pause Ads’ Creep Onto Hulu, Peacock and Max as Streamers Seek New Revenue::Big streaming services like Hulu, Max and Peacock are relying more heavily on 'pause ads' that show up when a user halts a binge session

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[–] [email protected] 10 points 1 year ago

Yup. Currently work at an ad tech company and we just pushed a new ad surface and the executives freaking loved it. It adds on additional revenue without putting any of the current revenue at risk. Internally, the narrative was super positive while externally it was "Well, that's kind of annoying".

So long as user engagement doesn't totally tank, they see it as a complete win.