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this post was submitted on 20 Oct 2023
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Technology
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Why the fuck would you have any loyalty to Apple? They sure as shit don't have any loyalty to their customers. In fact they piss in the face of their customers and tell them it's raining.
Apple has setup their walled garden in such a way that you're basically all-in or all-out of their ecosystem. I don't know that they have brand loyalty as much as they have a captive audience that they can sell iWhatever to over and over again.
This is, and always has been, an illusion.
They have brand fanatics that don't want to research alternatives because most Apple users aren't even close to knowledgeable of emerging technologies outside their own ecosystem.
Apple retains customers by making them comfortable with the fact they offer most of what they need, and in an attractive, easy-to-understand package. The walled garden makes them feel safe and connected in a world they are slowly falling out of touch with, or the world they never were in touch with (the tech world).
I know people of all levels of intelligence that use Apple. It's not about that... But I don't know a single apple user (that has chosen that path) that's highly knowledgeable about things like modern security, privacy, and/or the true potential and limitations of modern devices.
I've met a lot of hardcore people way up in the tech hierarchy that rock MacBooks. Like people who maintain popular languages, people who make kernel contributions, people who design CPUs and accelerators.
There are many knowledgeable people who willingly make the choice, understanding the tradeoffs and accepting them. Some people don't want to be fucking with Arch or Kali for hours, or auditing their smartphone's firmware, for the same reason most combat veterans don't walk around wearing a bullet proof vest and a rifle.
Will you meet some hardcore hackers who won't upgrade the kernel until after they audit the changelog of both the kernel AND the compiler they're using? Sure. You'll also meet some people who live in a bunker. They have their valid motives for doing so, and people have valid motives for not doing so.
Those people have MacBooks almost entirely because of the Terminal and because they don't want to deal with Linux or WSL. Brand loyalty plays little into their decision