this post was submitted on 19 Oct 2023
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The problem I see, is that it wouldn't actually be more money for the creators despite there being more ads as the user base actually seeing the ads is reduced and the difference has to be made up in volume.
I guess that's fair. There's a critical point where that happens though. Even if they doubled the amount of ads right now, I bet they wouldn't lose too many people because there aren't any real competitor platforms. The amount of youtube ads right now is still significantly less than the equivalent watch time of cable channels, for example. You can watch 20 mins of content and sit through maybe 3 5 second skippable ads, and 3 20 second ads or something? Still significantly less than tv where you have 15 mins of ads every hour.