this post was submitted on 18 Oct 2023
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Top Apple analyst says MacBook demand has fallen 'significantly'::A top Apple analyst said Wednesday that shipments for MacBook computers will decline around 30% year over year.

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[–] [email protected] 55 points 1 year ago (15 children)

If you’ve gotten on apple silicon there really isn’t any reason to upgrade within the ecosystem yet. M1 is still amazing in terms of processing power to battery.

And with Macs fetching premium prices, people are going to use their device longer and longer

[–] [email protected] 44 points 1 year ago (9 children)

M1 Macbooks were also the first "Not Completely Shit" Macbooks after many years of awful problems so there was pent up demand from Apple users for something worth buying. Now that the demand is satisfied, sales will return to a baseline.

[–] [email protected] 15 points 1 year ago

I think we can probably also toss in demand from the pandemic. Lots of people suddenly had need for a new computer and now with return to school/office lots of those machines are probably seeing a lot less use. A couple of years ago the articles were "record demand for MacBooks."

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