this post was submitted on 13 Oct 2023
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Technology

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478
Netflix to open branded retail stores for some reason (www.engadget.com)
submitted 1 year ago by [email protected] to c/[email protected]
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Netflix to open branded retail stores for some reason::Netflix has decided to open a number of brick-and-mortar locations to sell items based on hit shows, offer dining and provide live events. There’s also going to be an obstacle course based on ‘Squid Game.’

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[–] [email protected] 18 points 1 year ago (5 children)

They basically want more data points on people to sell to advertisers.

It's big tech. That's how big tech works.

[–] [email protected] 30 points 1 year ago (2 children)

No. Merch has direct profit that has a much larger margin than streaming. It's just a new cash flow for them. Same reason patreon was offering merch and discord too.

You have an asset in land and physical goods to sell for money. It's not complicated why they are pivoting to it.

[–] [email protected] 1 points 1 year ago

It's probably both

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