this post was submitted on 13 Oct 2023
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Netflix to open branded retail stores for some reason (www.engadget.com)
submitted 1 year ago by [email protected] to c/[email protected]
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Netflix to open branded retail stores for some reason::Netflix has decided to open a number of brick-and-mortar locations to sell items based on hit shows, offer dining and provide live events. There’s also going to be an obstacle course based on ‘Squid Game.’

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[–] [email protected] 2 points 1 year ago

The entire chain of Disney stores in the UK closed years ago. A bunch of other narrowly branded shops have gone too.

If the likes of Disney didn’t think stores were worth it, I’m not sure how Netflix thinks it could work. There’s can be decent margin on merchandise, but also a lot of cost in running physical retail.