this post was submitted on 23 Aug 2023
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Got this via Mastodon which will not let me search for the source.
If you're in the US, when you set up Windows for the first time, select English (Europe) or English (World), not English (US). That will stop it installing all the bloatware that USians are not protected from but everyone else is.
It's definitely a US thing, I'm on English (Singapore) and have not seen an ad, ever. I was perplexed by all the complaints of ads in the start menu and wherever, until someone pointed to me that it was a US thing.