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X is testing new paid membership tiers to compensate for poor ad revenue (www.theverge.com)

submitted 1 year ago by [email protected] to c/[email protected]

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X is testing new paid membership tiers to compensate for poor ad revenue::X (formerly Twitter) is looking to split its premium subscription service into three membership tiers to vary subscription pricing based on how many ads are shown to the user.

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[–] [email protected] 3 points 1 year ago

This is the best summary I could come up with:

According to Bloomberg’s source who attended a Thursday call with X and debt holders that helped Musk finance the acquisition, the company is currently testing Basic, Standard, and Plus variations of the existing premium plan, which currently starts at $8 per month.

However, according to details previously discovered in the X app, the entry-level Basic plan will not reduce the number of ads that users see on the platform, while the Standard tier will show half as many ads — one of the benefits that premium subscribers currently enjoy.

X has not revealed when these new membership tiers will be rolled out in testing or general availability, or what additional benefits (blue check, edit, etc) each plan might include.

During the call, X CEO Linda Yaccarino said that the company’s advertising, data licensing, and subscription revenue is growing quarter-over-quarter “in the high single digits,” and repeated claims from last week’s Code event that around 90 percent of X’s top advertisers have returned to the platform.

X’s finances have been a hot topic for discussion since Elon Musk purchased the company for $44 billion last year (it’s been valued at just a third of that price since).

Musk previously announced plans to boost revenue and eradicate bots by moving to an entirely subscription-based service that would charge every user on the platform.

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