this post was submitted on 05 Oct 2023
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gif. With a hard g, because there is also .jiff and you could not distinguish otherwise.
The fact that this conversation exists is proof that the word is intuitively pronounced with a hard G.
The only reason to pronounce it like a J if because the creator liked it - and the reason he liked it was literally because of the (copyright-infringing) similarity to the peanut butter.
He made a huge contribution to the Internet by creating the format, and he deserves it gratitude. Mispronouncing gif is not the best approach to that.
I had literally never heard a single person pronounce it with a hard G, through middle school and high school graphic design classes, through an entire web development degree, until 2015 when HelloGeneric made that stupid video.