this post was submitted on 05 Oct 2023
266 points (97.5% liked)

Technology

59148 readers
2260 users here now

This is a most excellent place for technology news and articles.


Our Rules


  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots


founded 1 year ago
MODERATORS
 

Deepfake celebrities begin shilling products on social media, causing alarm::Hanks and other celebrities have recently become targets of AI-powered ad scams.

you are viewing a single comment's thread
view the rest of the comments
[–] [email protected] 4 points 1 year ago

This is the best summary I could come up with:


The next day, CBS anchor Gayle King warned of a similar scheme using her likeness to sell a weight-loss product.

Also on Monday, YouTube celebrity MrBeast posted on social media network X about a similar scam that features a modified video of him with manipulated speech and lip movements promoting a fraudulent iPhone 15 giveaway.

As we've warned, convincing AI deepfakes are an increasingly pressing issue that may undermine shared trust and threaten the reliability of communications technologies by casting doubt on someone's identity.

Currently, companies like Google and OpenAI have plans to watermark AI-generated content and add metadata to track provenance.

Meanwhile, social media networks will likely need to step up moderation efforts, reacting quickly when suspicious content is flagged by users.

Almost a year later, with technology advancing rapidly, a small taste of that chaos is arguably descending upon us, and our advice could just as easily be applied to video and photos.


The original article contains 585 words, the summary contains 155 words. Saved 74%. I'm a bot and I'm open source!