this post was submitted on 04 Oct 2023
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516
TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it's the 'tip of the iceberg' (www.businessinsider.com)
submitted 1 year ago by [email protected] to c/[email protected]
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TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it's the 'tip of the iceberg'::As AI spreads, it brings new challenges for influencers like MrBeast and platforms like TikTok aiming to police unauthorized advertising.

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[–] [email protected] 0 points 1 year ago (1 children)

You can argue its slander and libel, but where does that fall into AI? What’s the line? What if I make a joke song with someone’s voice? What if I make a joke video that has them doing horrible things? What’s the line?

Trashing someone's reputation I would imagine, especially if they're a public figure that relies on their reputation monetarily.

[–] [email protected] 1 points 1 year ago (1 children)

These laws require that there is intent to cause harm to a reputation

How do you deal with cases where these AI cause damage financially but you can't prove or prosecute on intent?

[–] [email protected] 0 points 1 year ago (1 children)

IANAL, but not asking for permission to use their image/persona shows intent?

[–] [email protected] 1 points 1 year ago (1 children)

So any and all memes made with someone's face are illegal?

[–] [email protected] 0 points 1 year ago* (last edited 1 year ago)

So any and all memes made with someone’s face are illegal?

I think the dividing line is if the purpose was to make income or just do satire.

But having said that, it's a Brave New World we are all moving into.