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Hundreds of smartphone apps are monitoring users through their microphones
(www.the-independent.com)
this post was submitted on 27 Apr 2025
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Technology
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This is what a lot of people don't get. Plus often people see an ad or content and forget. Later they bring it up without realizing the thing is trending. It's all self feeding.
So much of social media (and online in general) is just ads in disguise and people shilling products, intentionally or otherwise, and it ultimately spills over into real life conversations. So I agree with you completely.
You might have given a thumbs up to your aunt Gina's photo of her and her friends at the office party celebrating her promotion. Ad networks see it as you interacting with a photo that contains a bottle of Schmudd soda, even if that's a detail you didn't even notice.
You have dinner with your dad that night and the topic of Schmudd comes up due to the latest forced controversy (ermagerd the trans) so naturally when you start seeing Schmudd commercials the next day, you might assume your phone was listening to that conversation. But actually the reason you're seeing the ads is because of the thumbs up to aunt Gina's post.
And yes, the tracking and analytics tools find those types of patterns and relationships, and so much more. And they've been able to do that for over a decade. No telling how good it's gotten since I was last working adjacent to that field.