Yeah, I've cut out added sugar apart from special occasions but I'd still pick up something for family or friends (Malteaster bunnies or white chocolate and raspberry eggs have been popular in the past) but I haven't seen anything that didn't look like a standard chocolate brand trying a rip-off egg with underwhelming contents. I might look a bit harder tomorrow but I can't see myself getting anything this year.

What I have noticed is an attempt to sell seasonal tatt as they do at Halloween and Christmas - I've even seen "Easter bunny please stop here" signs and lawn decorations that seem an increasing trend.