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“Almost every company”
You mean like 5-10 major companies?
There are thousands of smaller companies buying ad space and access to consumer data.
And “buying data” isn’t what it sounds like for the most part. Few companies are out there buying and selling raw data tied to individuals. For the most part it is a company buying heavily targeted ads from someone like Google that has ALL of your data. They know, with surgical precision, how to target ads at you. Company B just tells Google “ we want to target a 35 year old, white, dad of three that is lacking in his masculinity and wants to feel rugged, while not making him feel emasculated”.
The you get a Dr Squatch ad.
Why do I only get ads about "Heart Doctor BEGS Americans to stop doing this with their blueberries"?
Are we not supposed to stick blueberries up our butts?