Hershey's is definitely low quality chocolate and high in sugar as you mentioned, but it's also gluten-free which is rare for chocolate (almost all other brands have wheat warnings / cross contamination due to the use of shared equipment) so sometimes my celiac girlfriend buys it. I prefer Marabou (Swedish) or Karl Fazer (Finnish) myself, but we're in the US where those can be hard to find unless you know where to look.