That's IT. In software development?

Important stakeholder wants something: drop everything that's top priority.

High priority: we'll get to it next sprint, an important stakeholder wants something right now.

Medium priority: we'll get to it after all the high priority items are done, but we're getting an important call from another important stakeholder right now, we'll get back to you about timelines.

Low priority: you're starting to sense the pattern here, right?

Code quality, documentation, testability, test automation: lol