this post was submitted on 25 Sep 2023
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This might be a stupid question, and I don't know if anyone would even have the knowledge to answer... but is this data ever audited? Other than possible lawsuits, what prevents me from randomly generating data points for my customers and selling them to these companies? I assume they are cross referencing with other data sets and they could catch on quickly?
When you sell fraudulent data you get sued for fraud. You can sell low quality data if you advertise it as such.
If you create fraudulent data like adnausium you'll likely just get banned from Google.
A lot of this data is given for free in exchange for analytics from FB or Google on ad conversion...