After Samsung's One UI, now it's OnePlus' turn to show off its UI that will be based on Android 14. As the title of the article suggests, the slides are full of obscure and memeable buzzwords:
this post was submitted on 25 Sep 2023
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Why are all the descriptive adjectives so "wet", when water is the last thing you ever want to get near your phone?
They centered their UI marketing around water:
(https://ifdesign.com/en/winner-ranking/project/aquamorphic-design/570747)
Maybe there's some cultural aspect to it that gets lost in translation (and those slides do look machine translated), but I find most Chinese marketing to be really hilarious. I really hope to get an explanation one day as to why marketing is the way it is in China.