this post was submitted on 13 Jan 2025
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Nothing, which is okay. People make the mistake of thinking users have any even passing interested in a good platform with social media, not just the social connections on it.
That is why Bluesky can be so successful: It's an absolutely smooth and effortless drop-in replacement for Twitter, and has no gathered enough momentum for it to be easy to find existing people you want to follow on it, further drawing more people who you might want to follow in. So the motivation to use it is there, and the switch itself is essentially unnoticable.