this post was submitted on 13 Jan 2025
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Can it? Because I wouldn't try to run a social media company with less than that. It's kind of shocking they make do with a tenth of it. Which I guess is helped by being staffed by the equivalent of a mid-sized McDonalds franchise.
If I was going to spend that much on anything beyond servers and full time employees I would spend it on marketing, though.
Nobody wants to spend money on legal work, but at a certain point it becomes necessary. It's not like they met up in a board meeting, discussed where money could best be spent, and decided that lawyers should be a priority.
However, if Mastodon goes down this path and does it well, they can create legal precedence that might benefit all open/federated social media organizations that follow. Especially in the current climate we could benefit a lot from having a strong social media actor representing the interests of an open web, in opposition to the armies of lawyers hired by the fascists of commercial social media.
Of course, when I donate to Mastodon I imagine all my money goes to developers. But rationally I'm aware that this might be a bit utopian.
So insightful, so grown-up, so convincing, and then
Sometimes I despair.
Oh no :(
Then don't make a "social media company". Change the game.
The goal is not to "compete" with social media companies. The goal is to build tools and digital infrastructure that can let people communicate with each other (a) cheaply, (b) without intermediaries and (c) with robust protections against malicious actors of varying scale.
Give me 5 million euros and one single year, and I can definitely build it. Fuck, give me half a million and I'll do it.
I did not, in fact, make a social media company. Rochko did.
And hey, I mostly agree with the diagnosis in your link. As always with business pitches, I'm more skeptical of the leap in logic from the diagnosis to the proposal for an alternative.
Also, if a software developer tells me they will have a project done in a year I immediately walk away. Show me a production plan or don't give me a deadline. But hey, that's just me and you're not actually pitching.
For now, if Flipboard gets there with Surf we can revisit and talk about whether they needed 5 million and a year or not. I don't think it's a terrible idea, but also don't think it's going to explode. I'm ready to be proven wrong, though.