this post was submitted on 23 Dec 2024
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While a lot of us hate ads and subscriptions, I have the unpopular opinion that they are generally still viable considering the state of how we use the internet today.
The thing is, I think that if there are ads, there should be the ability to pay to remove them, and if there is a subscription, there should be an ad-based tier as an alternative.
Let your users choose, respect their preference for funding model, and allow them to choose if they want to support a given monetization policy.
Of course, seeing as how they raised $15m from VCs, I doubt this will be nothing but what will inevitably devolve into a pay-for-reach scheme similar to Twitter Blue (or, sorry "X Premium") that just leads to those with wealth getting more engagement, and a louder voice.
I've never seen an ad-based tier on a Mastodon instance and the network does just fine 🤷♂️
Without executives leeching money from going to the actual cost of servers things seem to work better! Go figure!
Because most mastodon instances are running off donations, and have a relatively small user base.
The kind of people who use Mastodon are substantially more likely to be heavily invested in the technology and the vision, and thus more likely to donate.
Expand that out to the billions of people who use social media, and you have a funding problem.
Not to mention the much lesser need for moderation due to more homogeneous and well-intentioned micro communities and substantially lower rate of bots, which all means less "staff" you have to pay too.
It's not a matter of minimum viability, it's a matter of scale.
"Many small instances that can survive with a couple of donations" seems much more sustainable than a handful of large ad-selling business "powered by Mastodon".
Please explain how having ads or subscriptions in any way requires you to have a marketing department and c-suite executives that get to siphon money from operational budgets.