this post was submitted on 22 Sep 2023
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I get what you're saying, but what is the return on those, though? Does it compare to the returns selling a phone? I mean, it could be better returns selling parts, but companies as big as Apple tend to get moribund in their view of the revenue stream. The current model works, so why mess with it?
The smartest thing to do would be to bake in more profit percentage on the parts compared to the phone. Doesn't seem all that complicated for them honestly.