Technology
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Reminds me of Google's thing with the Gemini name.
Google decides to use the Gemini name for their AI stuff either knowing other company has patent or whatever on that name when it comes to AI or just doing it anyway. Google asks Patent Office to give them the name, they are told no. Then some "mysterious third party" tries to buy out the other company. They figure it is Google trying to circumvent the patent, they stop contact and just sue Google.
I'm not sure if they decided on the name, saw it was taken and were like "yeah but we like the name so it'll be fine" or if they're genuinely stupid enough to first decide on the name and then they realize that oh shit