this post was submitted on 12 Oct 2024
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I know everyone’s general focus is on the cost of the thing and how ridiculous it seems, completely ignoring that it’s a Scotch that was aged longer than the overwhelming majority of us—me included—have been alive, and that there are some people for whom that taste is very much worth it.
Me, I’ve wrangled with exactly how you’re meant to pay for the thing and walk out the door with it. Am I bringing $27K—plus tax—worth of cash—three straps of hundos?—to Costco and having the cashier count it? Do I get pulled into the manager’s office instead? Or, do I put this on my Costco Citi Visa? Will they decline it, even if I have the credit limit? Can I sub in another Visa, since that’s all they take? Do I get walked out the door, or do I get a receipt for the checker to sharpie a line through?
You are correct, but to be clear, it's not so much that tasting this scotch is a life changing experience; it's more that to these people, 27k is just chump change.
Also, stuff like this is often purchased not to drink, but as an investment.
It's also about knowing that it's so exclusive that regular people can't experience it. Take away the pricetag and it's isn't nearly so appealing.
Veblen product, innit