this post was submitted on 27 Aug 2023
672 points (99.0% liked)
Technology
59374 readers
7113 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
You're not wrong, but if searches quit being useful, people will quit using them.
That’s accurate and doesn’t contradict the person you replied to. What they are saying is that SEO was never about fixing a search engine user’s problem; it exists to solve web host’s problem of “we aren’t getting enough ad revenue.”
The same is going to happen with these LLMs once they rely more and more on searching the web: folks are going to find out how to poison the results in a way that pushes users toward their products/services/ads.
SEO should always have been called index poisoning, because that’s exactly what it is.
You're right. I was thinking SEO was action taking by the search engines, not actions a web site is taking to move up in the search results.