this post was submitted on 30 Sep 2024
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There have been plenty of fads over the lifespan of the smartphone market. E.g. curved edge screens. I think curved screens are another and Apple is right to ignore it. There's too many compromises required for a foldable and not much benefit to be worth it.
My personal theory for the curved edges is, that samsung just wanted to prevent cheap off brand replacement screens.
Mine is that they wanted it to stand out, compared to all the other phones with flat screens at the time, especially with all the design clones.
You would look at it and go "oh that phone looks funny, must be a Samsung".
This is what it was when they introduced it. I used to work for an Android OEM at the time and the product people really wanted to get their hands on curved screens for the same reason. Eventually they got Samsung to sell them some but it wasn't as curved as the ones Samsung used on their devices to keep differentiation. It still cost twice what flat screens which ate a significant chunk of the profit margin.