Why did UI's turn from practical to form over function?
E.g. Office 2003 vs Microsoft 365
It's easy to remember where everything is with a toolbar and menu bar, which allows access to any option in one click and hold move.
Seriously? Big ribbon and massive padding wasting space, as well as the ribbon being clunky to use.
Why did this happen?
The cynical but probably truer than we'd like to admit answer is "middle managers who bring nothing to the table but need to 'make big changes' to justify that promotion they've been chasing."
Source: Pretty much all corporations at this point have these people, my sister's ex-husband is one at Google.
This is so true of so many companies nowadays. The fact of the matter is that the big leaps in profit/efficiency/effectivness have basically all happened in most of these industries and so often people are pressed to make these sweeping changes because there isn't any real way to improve on a system like this.
Reading Ed Zitron's coverage of the Google antitrust cases is pretty eye opening.
Mostly because it says basically what you just said: we've already reached pretty much peak efficiency in these forms, and since they can't bleed out more money via "efficiency" they're now leaning towards "How many customers can I piss off while increasing ad interactions by 1%?" As Zitron points out, they're literally chasing tiny percentage points of growth through "how many people can we piss off and still grow?" instead of offering anything new and useful. It's just "we're entrenched, so why would we try anything risky at all ever?" all the way down.
I love Ed. He is a fantastic writer.