this post was submitted on 19 Sep 2023
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Except... its not. Basically nothing changed for InBev. That lip-service marketing thing only generated extraordinairlly loud conservative screeching from 1% of their customer base, that ultimately amounted to a small downward jump in their stock price that hasn't moved since.
Doesn't count when compared to the likes of Unity who have quite literally alienated every single user of their product.
They have seen a legitimate downturn in sales across all their brands, with Bud Light suffering the most, however that's been the case with pretty much all beer brands in general. People are just drinking less beer.
Are people drinking less beer, or just more local/craft beers? Because my experience has been the latter. I honestly don't know anyone under the age of 40 who regularly drinks the "big name beers", not when they have other options at least.
Talking to said friends that work at InBev, it's less beer in general. Gotta remember that the core customer base of beer companies are people knocking back 12+ most nights of the week. Those people are (literally) dying out and (thankfully) are not really bring replaced.
Also have to remember that a fairly large portion of "local" craft breweries, at least in terms of sales volume, are owned by corporations like InBev
This is a fair point, I was a bit dissapointed when I learned that my go-to beer that I thought was from an (admittedly large) craft brewery was just an InBev subsidiary (Space Dust)