this post was submitted on 18 Sep 2023
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That’s my point - I am fairly certain they’ve destroyed any trust and goodwill the industry had towards them, to the extent that I would bet money on Unity folding in a year or two.
The only thing that would restore that trust is for Unity to dump their entire exec team, and they’re not going to do that, because the board and the exec team are all buddies.
I don’t think this is recoverable. They tried a naked cash grab (plus some other sketchy stuff lumped in), it blew up in their faces, and now everyone who does business with them knows that Unity’s leadership sees no issue with unilaterally changing all of their business agreements in a sweeping fashion. That’s not a behavior pattern that will entice other companies and developers to do business with them.
Oh shit, I realised I responded to the wrong message lol. I don't disagree, but what if their idea would be to sell to another company?
They’re an industry pariah at this point. They’d have to hand out crazy sweetheart deals to get people onboard (which, with the AppLovin context, was basically happening already)… but anyone who takes that deal should ask themselves: “What if Unity decides to change this deal, too?”