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Threads spotted exploring ads, but says 'no immediate timeline' toward monetization
(techcrunch.com)
This is a most excellent place for technology news and articles.
Not complicated.
The value of any social network is its' users more than anything. They'll use it in spite of it being super shitty if the people they want to follow are on it.
Threads basically created "one-click account creation" with Instagram so the onboarding was seamless.
They capitalized on the Muskification of Twitter.