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Procreate takes a stand against generative AI, vows to never incorporate the tech into its products | TechCrunch (techcrunch.com)

submitted 4 months ago by [email protected] to c/[email protected]

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Popular iPad design app Procreate is coming out against generative AI, and has vowed never to introduce generative AI features into its products. The company said on its website that although machine learning is a “compelling technology with a lot of merit,” the current path that generative AI is on is wrong for its platform.

Procreate goes on to say that it’s not chasing a technology that is a threat to human creativity, even though this may make the company “seem at risk of being left behind.”

Procreate CEO James Cuda released an even stronger statement against the technology in a video posted to X on Monday.

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[–] [email protected] 3 points 4 months ago

Honestly most of what I've learned about how to use SD comes from seeing what other people have done and trying to tweak or adjust to get a feel for the tool and its various models. Spend some time on a site like CivitAI to both see what can be done and to find models. I'm very much a noob and cannot produce results nearly as impressive as a good chunk of what I find on there.

The most important thing I've learned is how much generative AI, especially SD, is just a tool. And people with more creativity and a better understanding of the tool use it better, just like every other tool.

I do like the idea of using it in GIMP as an answer to Adobe's Firefly.