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Procreate takes a stand against generative AI, vows to never incorporate the tech into its products | TechCrunch (techcrunch.com)

submitted 4 months ago by [email protected] to c/[email protected]

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Popular iPad design app Procreate is coming out against generative AI, and has vowed never to introduce generative AI features into its products. The company said on its website that although machine learning is a “compelling technology with a lot of merit,” the current path that generative AI is on is wrong for its platform.

Procreate goes on to say that it’s not chasing a technology that is a threat to human creativity, even though this may make the company “seem at risk of being left behind.”

Procreate CEO James Cuda released an even stronger statement against the technology in a video posted to X on Monday.

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[–] [email protected] 55 points 4 months ago (4 children)

As with everything the problem is not AI technology the problem is capitalism.

End capitalism and suddenly being able to share and openly use everyone's work for free becomes a beautiful thing.

[–] [email protected] 14 points 4 months ago* (last edited 4 months ago)

I agree, but as long as we still have capitalism I support measures that at least slow down the destructiveness of capitalism. AI is like a new powertool in capitalism's arsenal to dismantle our humanity. Sure we can use it for cool things as well. But right now it's used mostly to automate stuff that makes us human - art, music and so on. Not useful stuff like loading the dishwasher for me. More like writing a letter for me to invite my friends to my birthday. Very cool. But maybe the work I put in doing this myself is making my friends feel appreciated?

Edit: It's also nice to at least have an app that takes this maximalist approach. Then people can choose. If they're half-assing it there will be more and more ai-features creeping in over time. One compromise after the next until it's like all the other apps. It's also important to have such a maximalist stand in order to gauge the scale in a way.

[–] [email protected] 9 points 4 months ago

This, over and over again.

Going against AI is being a luddite, not aware of the core underlying issue.

[–] [email protected] 3 points 4 months ago* (last edited 4 months ago)

I sort of agree. But…

… In a world of adequate distribution and a form of universal income, we should all relish automation.

That doesn’t preclude capitalism (investing for profit, the use of currency, interest rates etc), however, just needs a state with guts and capability to force redistribution.

[–] [email protected] 0 points 4 months ago* (last edited 4 months ago)

What are the realistic and proven to work alternatives