this post was submitted on 18 Jul 2024
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Hey I'd settle for 10 million likes on YouTube... In views alone thats worth like $100k in ad revenue. But given that likes are typically only 10% of viewership, that means a video liked by 10 million probably has 100 million views. Which is about $1 million in ad revenue for just that video, assuming a low end payout of $0.01 per view.
That's not a low end payout per view. Typically it's a fraction of a cent (USD) per view. Typically ads pay out per 1000 views, and the average of that is $0.38. To make the math easier, we'll call it $0.50 per 1000 views, or $0.0005 per view. On top of this, YouTube takes their 45% cut, which means you're looking at more like $0.00025 per view. Of course, that's the average, and for a larger channel with the right audience you're more likely to see a CPM (cost per mille, mille being 1000 in French) of a few dollars. Let's call it $5.00, which would come to a CPM of $0.005, or roughly $0.0025 after YouTube takes their cut. That's still $25,000 for 10 million views, which is a ton of money, but I think people have a tendency to overinflate how much money comes from Youtube ads.