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Netflix mulls introducing free ad-supported tier. The circle is complete (adguard.com)

submitted 4 months ago by [email protected] to c/[email protected]

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Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.

The plans to offer a free ad-supported tier, albeit in select markets, suggests that pivot towards monetizing user data, in other words — making users and not the extensive library of award-winning shows a product, might be well in the pipeline.

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[–] [email protected] 415 points 4 months ago (66 children)

the ads are minimally intrusive — that is, highly relevant and engaging — they should not detract from the overall user experience

In what universe do ads, no matter how "relevant and engaging", ever not detract from the overall experience?

[–] [email protected] 27 points 4 months ago (2 children)

I hate ads, but sometimes prime puts 2 minutes of ads at the beginning of a show or a movie and then no ads, I'm ok-ish with this, much better than imdb or tubi that play the same commercial every 15 minutes

If I start a stream and it shows that it will have several breaks I stop it and get it from the high seas

[–] [email protected] 36 points 4 months ago (1 children)

I would be fine with that if it was free and didn't reply the ads if I stop and resume.

If I am paying money, then ads are unacceptable.

[–] [email protected] 4 points 4 months ago

Included with this, promoting one of your shows before the one your watching starts should be considered an ad and not happen on ad free tiers, looking at you HBO and Paramount.

[–] [email protected] 5 points 4 months ago (1 children)

I wish they wouldn't do that. If i have to hear about Southern New Hampshire University again I'm gonna hurt somebody.

If I agree to free thing and have to watch ads, aight fine.

But at least make them different man, i hate that they play the same one over and over again. It does not make me want to buy your product.

[–] [email protected] 8 points 4 months ago (1 children)

I was sitting in a diner the other day and one of their TV's was apparently, for lack of a better word, tuned to that Samsung TV Plus service. I watched it play the same Kia ad four times, back to back. Not in separate commercial breaks. All in one commercial break where the same ad was played four times consecutively.

Just like you, I have to say they found no success in making me want to buy a Kia.

[–] [email protected] 4 points 4 months ago (1 children)

But you are telling us about kia, so maybe it did work

[–] [email protected] 1 points 4 months ago (1 children)

Quick! Name a cheap import!

[–] [email protected] 2 points 4 months ago (1 children)

Nissan! Shoot, I did it wrong...

[–] [email protected] 1 points 4 months ago

Hyundai?

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