this post was submitted on 14 Sep 2023
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548
Unity will quietly waive controversial fees if developers switch to its ad monetisation service - report (www.eurogamer.net)
submitted 1 year ago by [email protected] to c/[email protected]
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A fresh report into Unity's hugely-controversial decision to start charging developers when their games are downloaded has thrown fresh light on the situation.

MobileGamer sources say Unity has already offered some studios a 100% fee waiver - if they switch over to Unity's own LevelPlay ad platform.

The report quotes industry consultants that say this move is an "attempt to destroy" Unity's main competitior in this field: AppLovin.

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[–] [email protected] 13 points 1 year ago (1 children)

Honestly, if I had any stake in them I'd be wondering why Unity is so desperate for money.

[–] [email protected] 8 points 1 year ago (1 children)

Every tech company is desperate for money right now. Funding isn’t coming in at the same rate it did for the last 10 years and now everyone is desperately trying to make a profit.

[–] [email protected] 2 points 1 year ago (1 children)

Crypto is a hell of a drug.

[–] [email protected] 9 points 1 year ago

It wasn’t really just crypto. The American government subsidized a lot of loans and did a lot to stimulate the economy post 2008. Those policies are now catching up to us. Crypto didn’t help anything, but it also wasn’t the root cause.