Technology

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Despite some astronomical vendor valuations and predictions that it will transform society, the impact of GenAI in the workplace has yet to materialize, according to a recent global survey.

"The vast majority of GenAI uses have been as a personal productivity tool, helping with research, speeding up the creation of documents or marketing literature, and supporting office admin," according to the report.

Tech vendors have also been falling over each other to tell the world how they are including GenAI in their offerings as the leading AI companies attract feverish attention from investors.

Microsoft, for example, continues to run proof of concept programs to convince customers of the productivity benefits of Copilot.

The Nash Squared survey found that companies had yet to prove the business case for mass investment in GenAI, according to 54 percent of respondents.

In a prepared statement, Bev White, CEO of Nash Squared, said: "Although the 'replace jobs' impact of GenAI is headline-grabbing news, in fact the Pulse Survey indicates that organizations with company-wide implementations of GenAI are in fact more likely to be increasing tech headcount in the next year than the average."

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