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Apple Reportedly Suspends Work on Vision Pro 2 (www.macrumors.com)

submitted 4 months ago by [email protected] to c/[email protected]

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[–] [email protected] 19 points 4 months ago (5 children)

I don't know why everyone is so negative. The gameplan seems pretty clear to me.

Make expensive fancy product. This is effectively a "devkit" that companies can use to start experimenting with AR software.
Make lower cost product. There are now a few decent apps available and early adopters will be willing to buy it to be one the leading edge.
Now there is a bigger market, leading more companies to be willing to develop apps.

Apple is hoping that this is enough to break the chicken-and-egg cycle. Enough to get a few powerful apps such that more regular consumers will be willing to buy which again increases the addressable market which makes it more attractive to companies.

[–] [email protected] 3 points 4 months ago (1 children)

They did something similar with Apple Watch and Apple TV and Home Pod and jt worked out well enough for them.

[–] [email protected] 4 points 4 months ago

HomePod is still mid. But people really sleep on how terrible the first Apple Watch was, and how AppleTV is a media juggernaut now.

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