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YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)

submitted 4 months ago by [email protected] to c/[email protected]

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YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

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[–] [email protected] 2 points 4 months ago (1 children)

But it's always been their server. It's not like Geico provided that video snippet

[–] [email protected] 6 points 4 months ago

Yes, but server-side injection, if I understand it correctly, means you have to actually remux the videos into a single stream. That's additional processing load, which is basically their main cost of business.