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YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)

submitted 5 months ago by [email protected] to c/[email protected]

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YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

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[–] [email protected] 2 points 5 months ago

The problem is that user generated content still takes time. Which means money. Also, people don't want vlogs with a drywall background anymore and the number of creators who can get away with simple prop free skits are double digit, at best. So making the videos also cost money.

That's why I don't use Sponsorblock: it hurts the wrong people.

But I'll still block the ads because to hell with Google and their monopoly. I'm only interested in supporting the artists directly, Google can get fucked.