this post was submitted on 12 Jun 2024
842 points (98.2% liked)

Technology

59312 readers
5006 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago
MODERATORS
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
842
Move over, Ford and Chevy: Kei trucks are pulling up as customers opt for smaller, cheaper vehicles (www.nbcnews.com)
submitted 5 months ago by [email protected] to c/[email protected]
291 comments fedilink hide all child comments
you are viewing a single comment's thread
view the rest of the comments
[–] [email protected] 1 points 5 months ago

Look up manufactured consent. When you mix American conservative male identity with American consumerism then it no longer matters that they would prefer smaller trucks. They will buy what's offered, at the insane price it's offered. (Pickup truck margin and dealer mark up is one of the highest)

So no, the mere sale of larger vehicles doesn't mean I'm in a minority. In order to get that data you'd need to have smaller pickups on offer at the same time.