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EA wants to place in-game ads in its full-price AAA games, again (www.techspot.com)

submitted 6 months ago by [email protected] to c/[email protected]

118 comments fedilink hide all child comments

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during 'Replay' moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn't long before the backlash led to EA disabling the ads.

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[–] [email protected] 1 points 6 months ago

Yeah, I didn't say I trust them to do it right, just that it could be done tastefully.