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Prime Video subs will soon see ads for Amazon products when they hit pause (arstechnica.com)

submitted 6 months ago by [email protected] to c/[email protected]

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As if the Prime Video app couldn't get any worse.

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[–] [email protected] 84 points 6 months ago (12 children)

Jesus christ do these people not understand what “Pause” means? It means my roommate just walked in and wants to discuss something. It means we’re looking at the freeze frame to see some aspect of the shot. It means the same damned collection of events should happen any time a “Pause” control’s been triggered since the invention of playback.

Why are the UX people not fighting them on this? Why does design have to be about breaking everything these days?

[–] [email protected] 51 points 6 months ago* (last edited 6 months ago) (2 children)

UX vet here.

UX usually never ever has the final say on this stuff. Product management, finance, and marketing almost always win out in most companies. Heck, in just about every agile training that is given, people are taught that product management gets the final vote on whether or not a feature gets prioritized.
Amazon is famous for being driven by bean counters and analysts. Many of their product development decisions are driven by measurable short term incremental tests. Amazon has never really known how to build physical or digital experiences that people love.

[–] [email protected] 5 points 6 months ago (1 children)

This is one of the reasons I went to Apple TV for my streaming box.

All the streaming services seem to be in a race to make the slowest, worst looking, least consistent application possible. And Apple at least has a bit of a hand in making them reign it in a bit, and keep the players consistent.

"ooh, we're averaging only 75% cpu use, we can cram another shitty effect in here..."

[–] [email protected] 3 points 6 months ago

Although this pause menu crap will 100% appear in the Apple TV too. Paramount+ and some others are already doing it.

Apple does allow video apps to use their own player, and not the default player. And many of the non-Apple players are total trash.

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