this post was submitted on 07 May 2024
928 points (98.9% liked)
Technology
60052 readers
3130 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 2 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
I remember when commercial breaks were the time when you went to the bathroom/got snacks and then ran back and jumped over the couch to get back before the show started again.
But most ads don't work on a conscious level. They're there to make whatever is being advertised seem normal and good, like birds singing in the trees, background noise you associate with good feelings. The point isn't to get people to engage rationally. The point is to elicit positive emotions and associate them with a brand.
This is super obvious in pharmaceutical commercials as they all follow the same formula of upbeat music, people either enjoying nature or a party with friends, and lots of smiling as the voice-over tells you about the anal leakage and heart failure side effects.
ᵃⁿᵈ ᶦⁿ ʳᵃʳᵉ ᶜᵃˢᵉˢ ᵈᵉᵃᵗʰ ask your doctor how hydrofluorizine can help change your life
Almost all the ads I've seen on Prime video are for other Prime movies. They never appear during a natural break in whatever I'm watching, just burst right in in the middle of a scene. They elicit zero positive emotions, and I am about to cancel my subscription.
Then don't interrupt my movie or my pause time, and I won't be pissed at you, then have a seemingly irrational anger-hate when I see you at the store, and refuse to purchase you. There are so many products I won't buy because of this.