this post was submitted on 05 May 2024
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[–] [email protected] 147 points 7 months ago (3 children)

Stop calling them "influencers", they are Sales People. They influence nothing, they sell you the same crap any ad does. Sales people, advertisers, spam, all the same thing.

[–] [email protected] 26 points 7 months ago

They influence the buying decisions of their audience.

[–] [email protected] 22 points 7 months ago (4 children)

I never understood how people like this got that title. They don't influence shit, except maybe consumerism and the dumbing down of society.

[–] [email protected] 21 points 7 months ago

They influence the people watching them.

[–] [email protected] 10 points 7 months ago

So they have no influence except for the ways that they do?

[–] [email protected] 2 points 7 months ago (1 children)

it's actually already a sales term in ABM - you have the decision maker, blocker, influencer, end user/stakeholder etc

the term has been around longer than the internet

[–] [email protected] 1 points 7 months ago

You sound smart I guess you must be an influencer

[–] [email protected] 1 points 7 months ago

They pander to the less informed, shove confirmation bias into everything, and pretend to sound like an 'expert" on what they spew. Basically a con artist. And they really want to be famous, but have zero talent. Again, con artist.

[–] [email protected] 11 points 7 months ago

Not even sales people, just marketing people without a fixed affiliation. The only people they influence are the people for whom the name influencer is not a red flag that they're being lied to.

Having said that, "influencer" is a lot shorter than that, and at least everyone will know what you mean.